Bagdonienė, Liudmila Jakštaitė, Rasa The principles of developing customer loyalty programmes. // Business Development Possibilities in the New European Area = Verslo plėtros galimybės naujojoje Europos erdvėje : scientific proceedings, 23-24 September, 2005, Vilnius, Lithuania. Pt. 1 / Vilnius University, M.V. Lomonosv Moscow University, Lithuanian Trade Scientific Society. Vilnius : Vilnius University, 2005. ISBN 998619783X. p. 9-13.
Tags: Loyalty
