Bagdonienė, Liudmila,  Jakštaitė, Rasa.  The relationships between providers and clients of knowledge intensive business services and its marketing. // Ekonomika ir vadyba – 2008 = Economics and management – 2008 : 13-osios tarptautinės mokslinės konferencijos pranešimų medžiaga [Elektroninis išteklius] / Kauno technologijos universitetas. Ekonomikos ir vadybos fakultetas, Kaliningrado valstybinis technikos universitetas. Ekonomikos fakultetas, Rygos technikos universitetas. Inžinerinės ekonomikos fakultetas. Kaunas : Technologija. ISSN 1822-6515. 2008, p. 220-226.

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Knowledge intensive business services (KIBS) are rapidly growing service sub-sector. Increasing number of KIBS providers (these services are provided not only by specialised service enterprises but also by IT companies, universities and etc.) leads to necessity of strengthening their competitiveness. Competitive advantage of knowledge intensive business service providers depends on flexibility, reputation, high quality, specialisation in knowledge, innovation and creativity. But relationship between KIBS providers and their clients as assumption of competitiveness is seldom researched. The aim of the paper is to reveal peculiarities of  relationship between knowledge intensive business service providers and their clients and of marketing tools depending on development of the relationship.
In the first part of the paper essence, distinctive features and variety of knowledge intensive business services are revealed. In the second part of the paper traits of relationship between KIBS providers and their clients and the process of relationship development are described. Relationship between KIBS providers and their clients can gain different forms but its success depends on commitment and trust, client orientation/empathy, experience/satisfaction and communication. The relationship dynamics require adequate marketing tools. In the paper the use of market segmentation, pricing, branding and communication for KIBS
providers’ and clients’ relationship development is revealed.